Case study: Running a dog-friendly holiday home
It is no secret that people are increasingly looking to holiday with their dogs. Particularly in North Cornwall, it’s...
Dog friendly holiday lets are in high demand, with one in three guests now taking pets on holiday. Staycations with pets have risen by 40% compared to 2019. So, it seems ‘pawcations’ are the new staycations!
If you’re considering whether or not to welcome four-legged friends to your property, read on for the benefits of making your holiday let dog friendly.
Use the quick links to navigate to a particular topic or read on for our full guide to making your holiday let dog friendly.
The demand for dog friendly holiday cottages is high and still on the rise. More people are choosing to holiday with their pets, especially over the winter season.
With that in mind there has never been a better time to accept pets in your holiday let. According to Sykes Cottages’ Staycation Index, holiday home owners can earn 11% more doing so.
What’s more many people with pets are happy to pay extra to bring them along. Usually, the additional cost to bring a dog is minimal in comparison to kennel fees.
Following a surge in dog owners over the pandemic, there’s no wonder there’s been an increase in pet friendly holidays. 48% of our properties are now dog friendly, and this will continue to rise as the demand for ‘pawcations’ continue.
So why allow dogs in your holiday let? In short, welcoming dogs in your holiday let widens your target audience and in turn increases your bookings.
According to the Sykes Holiday Letting Outlook Report, the most searched feature of a property is ‘pet friendly’. Many dog owners don’t like to leave their pets behind, so allowing pets in your property is beneficial to the success of your holiday let business.
Not only does welcoming pets widen your target audience but it also extends your letting season.
Many out of season bookings are from those holidaying with dogs. This is because of the seasonal restrictions that prohibit animals lift in the Winter and shoulder months. Out of season your four-legged friends can roam free, embracing sandy paws on the beautiful North Cornwall beaches.
So, in summary, making your holiday let dog friendly can boost your year-round occupancy rates and drive more bookings.
If a property has all the facilities and amenities for pets, guests will recommend your holiday let to others looking for pet friendly breaks. Word of mouth referrals are key, so be sure to make a great first (and lasting) impression.
If you can provide a property for happy dogs and happy owners, then you are likely to gain repeat bookings. For top tips on how to create a successful dog friendly holiday let, read on.
When marketing your dog friendly holiday let it’s important to make sure potential guests have all the information required.
At John Bray Cornish Holidays, we successfully manage over 170 dog friendly holiday lets. If you are new to letting or are thinking of accepting pets in your property, get in touch today. We have a range of property management options to choose from and with two local offices, we can offer holiday home owners and their guests the best possible service.
Book a property visit today email newowners@johnbraycornishholidays.co.uk or order our FREE Owners Guide via our Let Your Cottage page.